Bluetooth Advertising v Traditional Advertising

The cost of advertising through traditional means is often very high with variable results.

Below is the 3 main ways of marketing your business, we have outlined average costs and possible results your business can achieve from using these marketing methods.

For the purpose of this example let us assume your business is an electrical retail store.

Newspaper Advertising

You place an advert in a local paper that has a stated readership of approximately 100,000 people and you put in a £500 half page advert.

Now even though the paper has a readership of 100,000, exactly how many people are reading and absorbing your advert?

Of that 100,000 people the vast majority will

• Only read the sport
• Do the crossword
• Flick through the TV guide.

Very few people read a newspaper from cover to cover.

So the 100,000 readership has now dropped dramatically to something closer to 1 in 10 people who have Flicked Past your advert

Of those people how many have actually read your advert?
Not many!
However let's assume you do really well and your advert is read by 10,000 people.

The results you get from this will now be determined by

• Your product or offer
• Your location
• Your price

If you are in a competitive marketplace you will probably need to run multiple adverts in order to convert these numbers into viable sales.

A business can quite easily spend £5000+ over a short period using this method.

Is YOUR business one of them?

Using the same principal for newspaper advertising you can see that radio and television advertising is even more expensive.

Internet Advertising

Whenever you next use Google and click on a "sponsored link" on the right hand side of the search results, spare a thought for the business website you are about to visit because you just cost them money!

We work with companies who pay as high as £5 per click. So it is very easy to get 100 people click on your advery on google spend 20 seconds on your web page and leave. This can be very expensive if you do not have a good tried and tested online sales funnel.

For this form of advertising to work you have to have a very efficient online system to convert "browsers" into "buyers". If not, the figures at the top of the page show you could lose a lot of money if your online campaign is ineffective.

Flyers

• 100,000 A5 Colour Flyers printed will cost approximately £3000
• Distribution by promotional staff or leaflet distributers will on average cost £25 per thousand.
• Therefore, it will cost a further £2500 to have your leaflets distributed.
  

This brings the total cost of getting your 100,000 flyers made and distributed up to approximately £5500

There is no guarantee how many of those flyers are fully read by the recipient, not to mention the littering and environmental issues associated with flyer distribution.

Many towns in the UK and Europe are now banning flyers, fines are being imposed on businesses who distribute flyers in the high street.

Ad-pod Bluetooth Advertising

One time set up cost for for an Ad-pod prices from £1000
At this point you gain complete control of your Bluetooth advertising

• Unlimited Free Advertising
• Allows you to send "Rich Media" adverts
• Can target your advert to over 80% of the population
• Is 100% environmentally friendly
• Gives you a scalable marketing solution for a fixed cost
• Has no hidden fees or ongoing costs
• Is far more cost effective than traditional advertising
• Gets better Responses than traditional advertising
• Can be used as a portable advertising solution
• Offers true mobile e-commerce
• Utilizes the power of Viral Marketing
• Is a brand new way to advertise
• Makes your business stand out from the crowd

Forward Thinking

Your business has now joined the ever growing list of forward thinking companies that understand the power of digital distribution in a digital age. The benefits are large both to your bank balance and the environment.
Unlike the other types of advertising discussed here, the customer will have to read your Bluetooth message in order to delete it.

Viral Marketing

Original designs and incentivised "call to action" campaigns could remain on your customer's handset for months, in this time it is possible for them to have shared it with many other people they know.
Creative designs and marketing messages can create The Viral Effect (messages that spread exponentially fast by sharing from handset to handset) the rewards for any business achieving this are amazing!